Gold has been used in various beauty regimens for centuries, particularly among the Egyptians, Romans, Japanese, and Chinese. Many of these early cultures believed that gold rejuvenated skin and treated several skin conditions like lesions and sores. Most notably, Cleopatra wore golden masks each night in an effort to keep her skin youthful and radiant.
Today, gold still has its place in the world of high-end beauty products. Many moisturizers, creams, and other products are made with small amounts of gold to aid with skin radiance. Chrysotherapy, or the addition of gold compounds to certain medicines, can help reduce inflammation as well. Gold is also known to help transport oxygen molecules into the skin to promote cell renewal, which can help treat ulcers, acne, blisters, and other types of blemishes.
Beauty products made with gold are also thought to have the following benefits:
- Reduction of wrinkles, fine lines, age spots, and other blemishes
- Increases skin’s elasticity by activating basal cells
- Improved blood circulation due to gold ions stimulating cells and nerves
- Moisturizes dry skin, which can help reduce the signs of premature aging
- Slows down the depletion of collagen, which is what keeps skin flexible and smooth
- Reduces the production of melanin after sun exposure
Some of the studies conducted on gold’s benefits to skin have conflicting conclusions. But one thing is for sure—beauty products containing gold have captivated plenty of people and will continue to do so. These products are often considered to be luxury items, appealing to many consumers who wish to treat themselves.
Provident hasn’t dipped into the beauty product market, but we do offer a variety of gold bullion products. Since many golden beauty traditions come from China, perhaps you’d enjoy the 2017 8 gram Chinese Gold Panda.
What are your thoughts on the use of gold in beauty products? Would you try them out yourself?
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